Sunday, May 24, 2020

Smartphones Are Changing The Way We Think And Act

A smartphone is a mobile phone with advanced services of communication and computing. However, despite its high-tech functions and its advantages, with its increasing popularity the smartphone has negatively influenced the behavior of individuals and society as a whole. Some critics believe that the world would be much healthier without smartphones. These people argue that they have caused negative impacts on social relationships, education, health and other part of our life. Too much engagement on smartphones may lead to a lack of interactions between individuals and do harm to human relationships. Although they were initially developed to help people stay integrated and connected, they are instead disconnecting people from society and relationships due to their addictive nature. Smartphones are changing the way we think and act. And the solution to this problem is making people aware of what its doing to them, like using commercials, using ads, radio, and etc. Most of today s oral conversations are asymmetrical with one person speaking and the other concentrated on their devices. As a result, they are not able to have a good conversation and are prevented from building trust between each other. In addition, people addicted to smartphones usually become attached to the meaningless approval of strangers online and become indifferent to the real world. Furthermore, they tend to avoid oral communication since they find it uncomfortable and difficult to address real people,Show MoreRelatedEssay on Synthesis on Smart Phones730 Words   |  3 Pagesor work, and almost 50% of Americans have smart phones with internet at all times. The articles â€Å"How Computers Change the Way We Think† by Sherry Turkle, â€Å"Lazy Eyes† by Michael Agger and â€Å"Americans and Their Smartphones† by John C. Dvorak, all talk about how technology is changing the world. Easy access and constant use of the internet is changing the way people learn and think in thei r everyday lives. Before people had access to the internet so commonly finding answers for things was more difficultRead MoreStarbucks s Pizza Enterprises Limited ( Dmp ) : Study Of Strategic Management Practices1655 Words   |  7 Pagesrevolutionised the way businesses operate. The greatest inventions affecting the business landscape today being the smart phones which have an â€Å"app store† for downloadable â€Å"apps† and the social media networks like Facebook and Twitter which are drastically changing the way organisations interact with their customers, take feedbacks, promote new offerings and innovate in different ways to get hold on an increasing client base that today accesses such networks and uses the smartphones for variety of activitiesRead MoreMedia And Its Impact On Society870 Words   |  4 PagesCan you believe that 600 million more people own a smartphone in comparison to those who own a toothbrush? Apparently, media plays an important role in today’s society , from the shows we watch in several different technologies (laptops, smartphones, television, etc.), the music we listen on the radio, and to the magazines we read. Let say most people have goals and expectations for their future. They set specific requirements, they work hard, and hope for the best. However, individuals happen toRead MoreThe Perspectives Of A Representational Theory Of Mind1585 Words   |  7 Pagesrepresentational theory of mind, and argue a case for extended cognition and representational consciousness in animals. A human organism is linked with an external entity in a two-way interaction, creating a coupled system that can be considered to be cognitive in its own right. All the components in the system play an active causal role, if we remove the external component the behavioral competence will drop, just as if a piece of brain was removed. Clark and Chalmers state that coupled processes count equallyRead MoreTechnology Has Made Our Lives1684 Words   |  7 Pagescloser to 97 percent.   64 percent of those phones are smartphones.   Ã‚  With these phones, we have the world at our fingertips.   We can shop on Amazon and Ebay, get live news updates, and get in touch with our â€Å"friends† from all around the globe on Facebook.   Our cell phones have replaced calculators, cameras, and alarm clocks.   If we want to track our calories, there is an app for that.   If we want to make a music setlist to listen to while we are burning those calories, there is an app for that tooR ead MorePatient Advocacy : A Patient Advocate1399 Words   |  6 Pagesin numerous ways. Raegan ensures that patients see the correct doctors, coordinates care between doctors, ensures the patient has access to all available treatment options, and that the treatment plans are being followed. She also educates the family on how to safely care for the patient once they leave her facility. Raegan and I discussed how she felt about the political climate of health care. We conversed about how federal regulations and legislations are constantly changing in the healthRead MoreAdvantages And Disadvantages Of Technology1627 Words   |  7 Pagesto information about anything. Unfortunately, it has changed our lives for the worse, too, it makes us over dependent on technology, and it leads to a decline in face to face conversations. Technology that is constantly in our face changes the way we think and carry out our everyday lives. For example, when you are standing in a room full of people instead of conversing with others you would take out your phone and engage yourself in this world that you have created. Integrated computers can benefitRead MoreImpact Of Technology On Society1717 Words   |  7 Pagesevident. It has become a controversial topic between generations. From smartphones to virtual reality, the negatives might outweigh the positives when it comes to future g enerations. In today’s world, it is uncommon to find someone who doesn’t own a smartphone or know someone who does. When looking around public, it is almost guaranteed that a mobile phone will be in sight. It has been found that 77% of Americans now own a smartphone. 95% between the ages of 18-29 and 75% of ages 50-64. These devicesRead MoreE Commerce And The Internet Essay1226 Words   |  5 PagesThe internet, what a wonderful example of connecting two people thousands of kilometres away with only the touch of a button. How extraordinary to think that in the pocket of most people is a device that connects one to unthinkable amounts of data and people only with the touch of a button. Almost all of us use smartphones on a daily basis. Smartphones work best when certain applications that supply different services are used (Basu:2008). Thus, developers saw a gigantic gap in the market of onlineRead MoreSocial Media And Its Effects On Society1397 Words   |  6 PagesSocial media se ems to have taken over. It seems every twelve to fifty-year-old I know is glued to their smartphone or tablet, Tweeting, checking in on Facebook, sending silly pictures via SnapChat, or posting their last meal on Instagram. Not to mention all of the people followed on Tumblr, Pinterest, and Untappd that aren’t known personally, they just have common interests and shared ideas. What does this mean for our developmentally vulnerable youth? Social media is great for broadening social

Wednesday, May 13, 2020

Change and Modernization The Industrial Revolution (an...

The Industrial Revolution has had a tremendous impact on the whole world. But because of its British origin the people living on the island bore most of the hardships and went through the quickest and most radical change out off all the people affected by this movement. The beginning of the movement can be traced to 1750 and continued through to about 1870. Although Britain was the epicenter of this change not many countries were unaffected by this. It may be argued that the reason the Industrial Revolution spanned a period of 120 years was due to it transforming a large-scale culture as opposed to a quicker change in a small-scale Arembepe like culture. Subsequent to the revolution, agricultural growth took a backseat to technological†¦show more content†¦The English consumed far greater amounts of meat than their French counterparts (Evans, 6) and what is even more surprising is that this prosperity was also enjoyed by populations living well outside urban settlements. Str atification in British society was more than evident in this period and this is evident by unequal access to wealth, status, and power. Aristocracy was an integral part of the society and divine rule was still a universal belief held by most subjects of the British society. Bureaucracy, at the time, was a well established institution which seemed to grow with the growth of the economy subsequent to the Industrial Revolution. The Industrial Revolution was the result of several factors that Britain had supremacy over. The British colonies were at its highest productivity and all the exports were shipped to England where they were sold or used as raw materials for production. It is argued that the cotton industry was the largest contributor to the technological advances of the period, more specifically, advances in weaving techniques. Factories grew in urban areas of England, where labor was plentiful, and it was not long before even the cities were not big enough to supply the labor r equirements of the factories. Rural settlements soon were emptied by the promise of prosperity and independence from communal living. Massive amounts of previously agricultural workers were migrating to the cities with no vision of what may be in store for them. What awaitedShow MoreRelatedSociology and Social Change6068 Words   |  25 PagesSOCIOLOGY AND SOCIAL CHANGE    The air does not cease to have weight, writes Durkheim, although we no longer feel that weight.(1) The point is, of course, how do we know that there is that thing called air out there if we do not feel its presence? What Durkheim was interested to show, indeed, was that those elements of reality that he came to call social facts(2) were out there, regardless of whether the individuals felt their presence or not. Actually, the individuals are almost never awareRead MoreSociology and Social Change6058 Words   |  25 PagesSOCIOLOGY AND SOCIAL CHANGE    The air does not cease to have weight, writes Durkheim, although we no longer feel that weight.(1) The point is, of course, how do we know that there is that thing called air out there if we do not feel its presence? What Durkheim was interested to show, indeed, was that those elements of reality that he came to call social facts(2) were out there, regardless of whether the individuals felt their presence or not. Actually, the individuals are almost never awareRead MoreCultural Anthropology6441 Words   |  26 Pagespractical. * High art= in a museum * Low art= graffiti Who decides: What is Art? Emic/etic confusions regarding art * Emic: insider (member) view or members of culture * Etic: outsider (observer) view or anthropologist based on observation Modern Art? North America, Western Europe, Folk Art= woven bowl - as anthropologists what sort of meanings does this art have? Ethno-aesthetics- refers to local cultural definitions of what is art and what is good art. - (ex. Wood carvingRead MoreGlobalization and It Effects on Cultural Integration: the Case of the Czech Republic.27217 Words   |  109 Pagesnot only the Czech Republic but European Union members as well on the currents effects of changes on cultural issues as a result of globalization. VI. METHODOLOGY VI.II Data Collection Although the writer has interacted for some time in this area, and has grown up with a wealth of knowledge of the Czech culture, a further reading was carried out in order to further knowledge of the recent changes in the Czech culture due to the advent of globalization. The theoretical andRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesthere were several points both before the year 2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable culmination of the long nineteenth century, which was ushered in by the industrial and political revolutionsRead MoreRastafarian79520 Words   |  319 Pageslanguage that is willing to see in itself a quality of resistance and creativity that challenges the control of the colonial structure, it owes much of this to the music of the Rastafarians and to the way that it has transformed the way Jamaicans view themselves in the world. These are all some of the ideas that Edmonds helps us to appreciate in this book. Kwame Dawes University of South Carolina Acknowledgments As the raising of a child depends on the efforts of many in the community, soRead MoreNotes18856 Words   |  76 PagesAM Reasons for Europe’s Interest in Africa 101 ing knowledge. For our purpose here, however, Ali Mazrui’s three broad reasons for European exploration of the African continent, which later led to colonization, provide a good starting point.2 The first reason has to do with the need to gather scientific knowledge about the unknown. Africa, then referred to as the â€Å"Dark Continent,† provided just the right kind of challenge. It held a lot of mystery for European  ­ xplorers, who traveledRead MoreProject Mgmt296381 Words   |  1186 Pagesactivities 9.1.2. Responsibility matrixes 10.1 Communication planning (.2.3.4) [App. G-4] Chapter 12 Outsourcing 12.1.1 Procurement requirements [G.8] 12.1.2.3 Contract types 9.4.2.3 Conflict management 12.2.7 The art of negotiating 12.2.3.5 Change requests Chapter 13 Monitoring Progress Chapter 5 Estimating Times and Costs 6.4 Activity duration estimates (.3) 6.4.2 Estimating tools (.1.3.4) 6.3.1 Identifying resources 7.1 Activity cost estimates (.2.3.4.5) 5.1.2.4 Delphi method

Wednesday, May 6, 2020

Creativity in Literacy Practices Free Essays

string(260) " aspect is more evident in web blogs or online journals in which people often \(1\) write in response to the entries of others, \(2\) write entries addressed to others and \(3\) write with the expectation and even the goal to get as much response from others\." Creativity in Literacy Practices: A TEXTUAL AND CONTEXTUAL APPROACH by Agatha Xaris Villa INTRODUCTION AT PRESENT, THERE ARE A NUMBER OF APPROACHES TO THE STUDY OF LINGUISTIC CREATIVITY. THEY DIFFER IN THE WAY THE WAY THAT THEY CONCEPTUALIZE WHAT COUNTS AS CREATIVENESS OR ‘LITERARINESS’ IN LANGUAGE AS WELL AS IN THE METHODS THEY USE TO IDENTIFY AND ANALYZE CREATIVITY IN EVERYDAY LANGUAGE. This essay begins by discussing and exploring the premises of an analysis of creativity at text level following a textual approach to literacy and creativity; assessing the extent to which it is effective in identify creativity in literacy practices such as diaries, letters and graffiti. We will write a custom essay sample on Creativity in Literacy Practices or any similar topic only for you Order Now However, I would like to continue by presenting the argument that while literacy practices do offer opportunities for creativity at text level, the study and identification of creativity in literacy practices may be more productive when studied with a broader perspective – one that goes beyond the limits of the text and considers the influence of context in the production, reception and processing of texts, literary practices and creativity. Creativity in literacy practices at text level LITERACY IS AN IMPORTANT ASPECT OF EVERYDAY LIFE AND IS A PART OF EVEN OUR MOST MUNDANE SOCIAL PRACTICES. WHILE THE ROLE WHICH LITERACY PLAYS IN SITUATIONS MAY VARY IN IMPORTANCE, IN THE CONTEXT OF LITERACY EVENTS WHERE LITERACY PLAYS A SIGNIFICANT ROLE, INDIVIDUALS DEVELOP CHARACTERISTIC AND PATTERNED WAYS OF USING AND INTERACTING WITH TEXTS. THESE HABITUAL PATTERNS HOLD DIFFERENT MEANING AND VALUES FOR INDIVIDUALS AND ARE WHAT WE REFER TO AS LITERACY PRACTICES. Creativity in literacy practices at the level of the text may be identified by focusing on special linguistic forms that stand out in texts. This pproach is modeled after what Carter (1999) called an inherency perspective which perceives creativity as being ‘inherent’ in the creative uses of language intrinsic in text. The focus is on the writer’s skill in the manipulation of linguistic forms that constitute text on the phonological, grammatical and semantic level. Roman Jakobson (1960), one of the well-known advocates of this approach, was concerned with the ‘poetic function of language’ which w as believed to be in close relation to literariness in text. He argued that the poetic function of language involves the ‘foregrounding’ of language forms which have the ability to draw attention to themselves – making a noticeable impact on the reader. Foregrounding results from stylistic choices which may come as (1) deviations from the norms of everyday language (e. g. the use of different writing systems, lexis and ‘figurative language’ such as metaphor and simile or (2) prominent patterns of parallelisms in phonology, grammar and semantics (e. g. meter, rhyme, etc. (Maybin and Pearce, 2006, p. 6 – 9). By highlighting the ‘poetic usages of language’, we can identify creativity in diaries at the text level. The metaphoric descriptions and dramatic portrayal of entities and events in diaries are ways in which individuals attempt to explore their feelings regarding their experience of the ‘real world’ that are often difficult to describe. In addition, repeated structures and rh ythms are commonly used in diaries as a form of emphasizing points in the writer’s diary entry. Such examples of ‘poetic language’ may also be identified in letters. In Margaretta Jolly’s (1997) study of war letters, she states that letters are probably ‘the most common form of creative writing. ’ Her examples point out the creative way in which letter-writers are able to use language forms such as imagery, metaphoric and rhetorical devices as well as parallelism (more commonly related to literature) for the purpose increasing the text’s emotional and persuasive impact and highlighting contrast and subtleties of meaning (Maybin, 2006, p. 72). The â€Å"art of graffiti† is a long-standing tradition with the ability to exhibit creativity at text level both in its traditional and embellished form. Creativity is seen in the use of rhythmic repetition, puns and contradictory voices (as in parody and irony), the use of non-standard spelling and punctuation (usually in line with a particular artistic style) and the use of text and decorat ion for aesthetic and communicative purposes. While it is possible to be able to identify creativity in literacy practices at text level, this approach is somewhat limited because it fails to take into account: (1) the interactive features and functions of literacy practice, (2) the influence of its socio-cultural and historical context and more importantly (3) the creativity in language practices that is inherent and emergent from social practices in particular contexts. Therefore, I suggest that a better and more efficient way to identify and evaluate creativity in literacy practices, is one that approaches literacy from a more contextual approach, more specifically from an ethnographic perspective. Creativity and literacy practices from an ethnographic approach According to the ethnographic approach defined by Papen and Tusting (2006, p. 312-359), creativity refers the production of something ‘new’ and ‘original’. In written language, creativeness should not be perceived as a decontextualised, individual activity or as being entirely shaped by context. It should be seen as being dependent on and emergent from the creative literacy practices through which texts are constructed because they are shaped by people, who in pursuit of their own goals and purposes, actively draw on the interactional, contextual and socio-cultural possibilities available in the particular social situation they are embedded. Literacy practices are inherently creative in and of themselves. The ethnographic perspective takes into account the broader social-political context within which creativity is located and through their examination of iteracy practices and texts, advocates of the ethnographic approach found three major characteristics of creativity in writing. To begin, by focusing on people’s literacy practices rather than just texts, they noted that creative texts are produced as a result of interactive collaboration. Diaries, although written by a single person, emerge from an individual’s account and reflection of events and various con versations and interactions with people. Diaries and journals are dialogic practices wherein the writer addresses and responds to a ‘reader’ and have the potential to be re-contextualized in different publications to address a wider readership (Maybin, 2006, p. 269) This dialogical aspect is more evident in web blogs or online journals in which people often (1) write in response to the entries of others, (2) write entries addressed to others and (3) write with the expectation and even the goal to get as much response from others. You read "Creativity in Literacy Practices" in category "Papers" Maybin (2006, p. 73) tells us that letters are even more intensely dialogic in nature. I believe that letters are best viewed as mediums of ‘correspondence’ wherein we present written versions of our personal experience, relationships and identities in relation to an assumed reader who then responds by confirming or questioning. Letters are shaped by and inspire collaborative practices An interesting characte ristic of graffiti that I believe exemplifies the collaborative nature of creativity is the way that graffiti attracts graffiti (Macdonald, 2006). A graffiti-covered wall may look like vandalism to law-enforcers or a rather threatening cacophony of ‘names’ to the common passerby but it constitutes a symbolic exchange between members of a sub-group. In the world of graffiti, tags located on the same space are often interpreted in relation to their positioning and proximity to each other. They may be viewed as a sign of respect, acknowledgement or outright disregard – a reflection of the intensely competitive nature of this practice. In addition to the collaborative nature of creative literary practices, the ethnographic approach pays careful attention to the influence of the context of reading and writing in the development of creative practices (Papen and Tusting, 2006, p. 320). They argued that in any given opportunity, there is particular set of possibilities and constraints that provides the opportunity for creativity. This involves affordances (i. e. properties of the environment, arising from its material characteristics which may be positive or negative depending on the individual) from new forms of technology, discourse conventions as well as inter-textual and material resources available to producers of text. An important thing to note is while possibilities may determine what is possible in any given context, the possibilities associated with a setting do not determine what is created. For example, while people may be able to describe events, sights and even people through the practice of diaries and letters, there are abstractions such as feelings and intensely traumatic situations (such as in war) that are far more difficult to describe and articulate. In order to overcome this type of ‘constraint’ on expression, writers make use of metaphoric language and parallelisms, enabling them to represent their feelings and experiences in ‘words’ that their readers may be able to relate to. Creativity may also emerge from socially-constrained situations. Graffiti emerged from the same socially and economically impoverished areas in America where gangs are notoriously prominent. Because graffiti is an act of illegitimacy and opposition, graffiti artists face the constant risk of being caught by the police or by rival gangs each time they make a ‘tag’ or do a ‘piece’. But this high-risk and intensely competitive literacy practice is a stage on which young men may choose an identity of their own making, present it in the style of their choice and regain control of their own ‘fate’ – free from the constraints of their socio-economic backgrounds (Mcdonald, 2006). Social, economic or technological changes may result in the introduction of new affordance and constraints to any given context (Papen and Tusting, 2006, p. 325). For example, the popularization of the internet brought about the development of Computer Mediated Communication (CMC), resulting in the creation of new literary genres and changes in literacy practices. According to Kress (2003), creativity may be perceived as inherent in CMC using the two concepts of ‘transformation’ and ‘transduction’. Transformation is the way that the text producers manipulate the forms of signs within a mode to suit their needs and interests. Transduction, on the other hand, refers to the movement of ‘semiotic material’ between modes where meaning configured in one mode is moved to another. Online diaries, known as online ‘blogs, perform the same function as traditional diaries and even employ the same linguistic forms. However, bloggers now have access to a greater degree of interactive, inter-textual and multi-modal resources. Whereas in the past, writers creatively used language to express their thoughts and feelings through metaphors and similes, bloggers can now make use of pictures, videos, music, emoticons, avatars and (through hyper-linking) other texts to represent themselves and their lives online. Similarly, the literacy practice of letter-writing is far from extinct in today’s modern ear but has taken up a new form – that is, electronic mail (e-mail). As a medium of communication, email has enabled cross-cultural communication and the creation of online relationships and ‘networking’ communities. Finally, the ethnographic perspective sees creative literacy practices in everyday life as being embedded in socio-cultural practices situated in institutional, political and economic structures. These structures are in a constant state of movement and change therefore taking on a historical perspective towards literacy practices is a necessity. Based on observation and study, changes in socio-economic conditions are often accompanied by changes in the linguistic and semiotic means available to a community as in the case of the following account of changes to a Nepali rural community Papen and Tusting, 2006, p. 328). The 1980s was a time of great social and economic change in Junigau, Nepal. In 1983, the village set up its first high school, providing greater access to education for men and women – resulting in great changes to the literacy practices used by the young. A new form of ‘prolonged courtship’ (i. e. , love-letter writing) had become increasingly popula r among the youth, improving gender relations and changing marriage practices (as the young were becoming more resistant towards arranged marriages). The way in which these love-letters encapsulated new ideas on personal identity and individual agency which held no cultural precedent in their village is an example of how social and cultural change is closely related to the creation of new literacy practices (Papen and Tusting, 2006, p. 328) Conclusion ANALYZING CREATIVITY AT TEXT LEVEL, ALLOWED US TO IDENTIFY CREATIVENESS IN TEXTS AS IS REVEALED BY THE USE OF POETIC LANGUAGE OR LINGUISTIC FORMS COMMONLY ASSOCIATED WITH LITERATURE. THIS APPROACH HOWEVER WAS VERY MUCH LIMITED DUE MAINLY BY THE NARROWNESS OF THE INHERENCY MODEL’S DEFINITION OF WHAT CONSTITUTES AS CREATIVITY AS WELL AS TO ITS LACK OF CONSIDERATION OF CONTEXTUAL FACTORS AND THE INHERENCY OF CREATIVITY IN LITERACY PRACTICES. In taking an ethnographic/historical perspective, characteristics of creativity that are inherent in literacy practices become more salient. Through our understanding of the three characteristics of creativity in literacy practices, we’ve identified creativity beyond the level of the text. This contextual approach showed us how creativity is exhibited in literacy practices in the way that (1) texts are read and used, how the writer interacts with other individuals;(2) how people are able to creatively use language in relation to the possibilities and constraints available in particular contexts and finally, (3) individuals are able to adapt and respond to changes in discourse practices and socio-cultural conditions. References CARTER, R. (1999). ‘COMMON LANGUAGE: CORPUS, CREATIVITY AND COGNITION’, LANGUAGE AND LITERATURE, 8(3), P. 196-216 Jakobson, J. (1960). Closing statement: linguistics and poetics’, in T. A. Sebeok (ed. ) Style in Language, MIT Press. Jolly, M. (1997). ‘Everyday Letters and Literary Form: Coresspondence from the Second World War’, unpublished MPhil, University of Sussex. Kress, G. (2003). Literacy in the new Media Age. London and New York, Routledge. Macdonald, N. (2006). Chapter 6. Reading B: ‘The spray-can i s mighteier than the sword: graffiti writing and the construction of masculine identity’ in Maybin, J. and Swann, J. (eds) The art of English: everyday creativity. Palgrave Macmillan/The Open University, p. 293 – 302. Maybin, J. 2006)(Ed. ) Chapter 6 ‘Writing the self’, in Maybin, J. and Swann, J. (eds) The art of English: everyday creativity. Palgrave Macmillan/The Open University, p. 261 – 279. Maybin, J. and Pearce, M. (2006). Chapter 1 ‘Literature and creativity in English’ in Goodman, S. and O’Halloran, K. (eds) The art of English: literary creativity. Palgrave Macmillan/The Open University, p. 6-9. Papen, U. and Tusting, K. (2006). Chapter 7 ‘Literacies, collaboration and context’ in Maybin, J. and Swann, J. (eds) The art of English: everyday creativity. Palgrave Macmillan/The Open University, p. 312 – 331. How to cite Creativity in Literacy Practices, Papers

Tuesday, May 5, 2020

Comparative Business Ethics and Social Responsibility

Question: Why has Starbucks been so concerned with social responsibility in its overall corporate strategy? Answer: The purpose of this paper is to excavate the need of the corporate social responsibility in shaping the culture of the organization. In order to sustain the organizational position in the global competitive market, it is necessary for the management of the organization to implement Corporate Social Responsibility[1]. In case of the global business, CSR Strategy of the organization plays a significant role. Here, in accordance with the case study, Starbucks is recently trying to expand their market in China. The company has 700 stores in the market of China but now the company has decided to open hundred more stores in China. There are several factors, which influences the organization to adopt CSR strategy for the betterment of the organization. Starbucks is dealing in such places, where demographic is concerned with the green consumerism and it is considered as the good marketing strategy. To run a long-term business, Starbucks has to face several problems. Recession is the significant problems regarding the implementation of CSR strategy. Along with that, climate change and global poverty are the significant challenge for the supply chain of the Starbucks[2]. If economic condition of the particular nation can be rectified then more people can be lifted their position from poverty level. Increased income level helps to enhance the capacity of Starbucks. Starbucks includes several leaders and managers, and their perspective towards the social responsibility is entirely different. To run the business successfully, the organization has to keep in mind the demand of the customers. Customers of these days are more concerned with the eco-friendly products. The customers are trying to use such products, which are not affecting our environment. It is the best for the management of the organization to associate with the community[3]. Starbucks is concentrating on increasing the quality of the cup so reduce the waste percentage. For manufacturing of the cups, the organization is using eco-friendly polypropylene No. 5. It is the best strategy for attracting the customers. Another way to engage the customers is asking them to bring the tumblers. To encourage the customers for green economy, management has provided them 10% rebate on the next purchase, if they bring tumbler. Ethically run business is always noticeable, running the business ethically; the organization can able to improve their service. Socially responsible companies are often attracting consumers[4]. Corporate Social responsible companies have good impression on service users. Even shoppers feel good when they find that they are associated with the company, which is socially responsible. Ethical sourcing is another way of integrating the perception of the customers. With the help of the corporate social responsibility, the management of the organization can able to help other communities[5]. Recently, the company is trying to expand its market in China so it is the best way to attract customers. Starbucks is committed in helping the poor and underprivileged people. References Corporate social responsibility. in , London [u.a.], SAGE, 2007. Haerens, M L Zott,Corporate social responsibility. in . Hopkins, M,The planetary bargain. in , London, Earthscan Publications, 2003. Hunnicutt, S,Corporate social responsibility. in , Detroit, MI, Greenhaven Press, 2009. Zu, L,Corporate social responsibility, corporate restructuring and firm's performance. in , Berlin, Springer, 2009. [1] Corporate social responsibility, in , London [u.a.], SAGE, 2007. [2] Haerens M L Zott,Corporate social responsibility, in . [3] Hopkins M,The planetary bargain, in , London, Earthscan Publications, 2003. [4] Hunnicutt S,Corporate social responsibility, in , Detroit, MI, Greenhaven Press, 2009. [5] Zu L,Corporate social responsibility, corporate restructuring and firm's performance, in , Berlin, Springer, 2009.